Eleven Zillow-powered maps that hand dumpster rental operators and waste haulers the ZIP codes paying top dollar for their next 1,000 dumpster pulls — and the ones that aren't worth your gas.
All five composite components, percent-ranked across every U.S. ZIP code and weighted (0.30·affluence + 0.30·velocity + 0.20·cleanout + 0.10·rental + 0.10·forecast). 0–100 per ZIP.
One number that compresses every signal in this report. Hot ZIPs (≥80) are the top quintile nationally — these combine money, motion, and momentum. Cool ZIPs (≤20) are the opposite. We open with this so reps know which ZIPs to target before they dive into the sub-signals.
Use this map to pick where your ad money goes. Red ZIPs (score 80+) are where homeowners drop the most on home projects — that's where you want your Google ads, door hangers, and yard signs. Blue ZIPs are bargain-hunter territory; you'll win there on price, not premium service. Don't waste a 5,000-flyer drop on a cold ZIP.
Zillow's new-construction sales count per metro, latest month.
The most direct haul signal in this report. Where new homes are being sold, framing/drywall/finish crews are running — every new build is three to six dumpster pulls across the build cycle. This map IS the construction-debris demand surface. Pair it with the Demand Atlas's contractor layer to find the GCs swinging hammers right now.
This is the easiest sales call you'll make. Every new home being built needs at least 3 dumpsters across the project — framing scraps, drywall, finish-out cleanup. In the hot metros, drive past active job sites once a month, leave 5 business cards at each framing trailer, and pitch the GC on a flat-rate weekly swap. One new-construction account can be worth 6 single-pull cleanouts a month.
A composite of median days-on-market and percent of listings with a price cut.
When a home sits 60+ days and the seller drops price, the next call is usually for a deeper cleanout plus a fresh coat of paint. Realtors phone haulers when staging fails. High cleanout-pressure metros are where the seller-of-last-resort haul jobs cluster — typically lower margin per pull but high volume and quick turnaround.
These are the metros where your phone rings most from desperate realtors. When a home sits unsold for 60+ days and the seller cuts price, the next step is usually "clean it out and paint it." Call the busiest realtor offices in these metros and offer a flat-rate "list-ready" 10-yard package — $400-500 with a 2-day pickup. Realtors love one number to call for fast cleanouts when staging fails.
Zillow Home Value Index, mid-tier (33rd–67th percentile), seasonally-adjusted, ZIP-level, latest month.
Where homes are expensive, the renos are expensive too. Whole-house gut jobs, kitchen tear-outs, primary-bath builds — all roll-off jobs in the 20–30-yard range, often multi-pull. Affluent ZIPs also support premium pricing: a $750 roll-off in Palm Beach reads as fair; the same price in a $200K-median ZIP reads as gouging.
This map tells you where you can hold your price. In red ZIPs ($500K+ median home values), a $750 roll-off feels fair to the homeowner — they're spending $30K on the kitchen anyway. In blue ZIPs, the same price gets you a complaint. Use the affluent ZIPs to test premium add-ons: same-day delivery, weekend pickup, white-glove driver, no-driveway-damage guarantee.
Zillow Observed Rent Index, multifamily only, metro-level, latest month.
Multifamily rents are the cleanest read on a metro's renovation budget. High MFR means property managers competing on amenity upgrades — recurring unit-turn cleanouts (8–10 yard) plus common-area renos (20-yard). Unlike single-family rent indices, MFR also signals corporate spending: when a REIT renovates 200 units in a tower, every unit is a small repeat job.
High-rent apartment metros are gold mines for recurring dumpster work. Property managers turn 30%+ of units every year — each one needs an 8-10 yard for the move-out trash plus tenant-left junk. Reach out to the top 5 property management companies in your hot metros. Pitch a "unit-turn day" program: drop a dumpster every Tuesday, pick it up Friday. Predictable revenue, low salesman effort.
Zillow Sales Count Nowcast, metro-level, latest month.
The single best forward indicator of haul demand. Every closed sale starts a 90-day clock: declutter, paint, replace, remodel. Metros at the top of this map are flipping inventory and the new-owner reno pipeline behind them is dense. Bottom-of-map metros are stalled — wait for the thaw or work the affluent niches inside them.
Every closed home sale equals a new owner who'll call somebody about a renovation in the next 90 days. Make sure that somebody is you. In the high-velocity metros, get on the local "new neighbors" Facebook groups, partner with the busiest moving companies, and ask the title companies to drop your card in their closing packets. The window opens at the front-door key-handover.
Zillow Observed Rent Index, single-family + condo + multifamily combined, ZIP-level, latest month.
High and rising rents predict two things for haulers: more move-outs (turnover cleanouts) AND more landlord investment between tenants (unit refreshes). ZORI is a leading indicator on landlord spend — when rents climb 8% year-over-year, landlords feel rich enough to greenlight kitchen swaps and floor replacements.
Where rents are climbing fast, landlords are spending more to keep their units competitive — kitchen swaps, floor refreshes, turn-day cleanouts between tenants. Call small landlords (5-20 units) in your top ZORI ZIPs and offer a "no contract, just call when you need it" relationship. They turn 2-3 units a month and love haulers who actually answer the phone.
Zillow new-listings count, metro-level, latest month.
New listings means sellers prepping homes for market. Pre-sale cleanouts — garage, attic, basement — are 90% of suburban roll-off business in a normal market. High-flow metros are pumping out roll-off jobs continuously; low-flow metros are sitting on inventory. This is also a useful read on the type of haul — pre-sale is decluttering-heavy, light on construction debris.
This is pre-sale cleanout work — garage, attic, basement junk sellers need OUT before showings. 90% of suburban residential roll-offs are this type. Drop business cards at every Coldwell Banker, Re/Max, and Compass office in the high-flow metros. Tell them you offer a flat $400 "list-ready" 10-yard with 2-day pickup. Realtors will send you 5 jobs a month if you make them look fast.
Zillow Home Value Forecast, 12-month year-over-year percent change, ZIP-level.
Forward-looking. Where Zillow's model predicts the strongest appreciation is where homeowners will feel rich on paper, and where they'll greenlight major renos. Not every appreciation forecast translates into spending, but the correlation with renovation activity six to twelve months out is strong.
This is your 6-month plan map. Where Zillow says values are about to climb, homeowners feel rich on paper and start dreaming about projects. By the time the actual remodel boom hits, your trucks should already be local. Use this map to decide: where do I add a route, where do I park a backup truck, where do I lock in a yard lease BEFORE prices go up?
Mean sale-to-list price ratio per metro. Ratios above 1.00 mean homes selling above asking.
Buyers' markets (ratios below 0.97) mean sellers must invest heavily in pre-sale upgrades to compete — and that's haul work. New paint, refreshed kitchens, garage cleanouts. The lower the ratio, the more aggressive the pre-sale prep, and the more roll-off pulls per listing.
In buyers' markets (ratios below 0.97), sellers must invest big to compete — paint, kitchen, garage cleanout, the works. Pitch realtors in these metros on a "list-ready" bundle. In sellers' markets (ratios above 1.00), the work shifts to the BUYER side: new owners feel they overpaid and want to make the home theirs immediately. Get into the closing-day-gift box with realtors.
Zillow For-Sale Inventory, metro-level, latest month.
Low inventory means sellers can name their price and buyers must move fast — that's buyer-side reno after close, the freshly-overpaid-buyer reno window. High inventory means sellers must invest in pre-sale upgrades to stand out. Both ends produce work. The middle is the dead zone.
Low-inventory metros = bidding wars = freshly-overpaid buyers ready to renovate within weeks of closing. High-inventory metros = stale listings = sellers must invest in pre-sale upgrades. Both ends produce work; the dead zone is the middle. Use this map alongside Sales Velocity to know which side of the cycle you're working in each metro — and price your jobs accordingly.
All 11 metrics are sourced from leading industry housing data, refreshed monthly. Every map shows the latest-month value per ZIP, with metro-level signals (8 of the 11) stamped onto each ZIP via its CBSA membership.
Zillow Home Value Index · ZIP-level · seasonally adjusted
Mid-tier (33rd–67th percentile) typical home value per ZIP. Powers Affluence and is the largest single component of Composite Demand.
Zillow Observed Rent Index · ZIP & metro
Combined single-family + condo + multifamily ZIP-level rent; multifamily-only metro index separately. Powers Rental Turnover and Apartment Rent (MFR).
Zillow Home Value Forecast · ZIP-level · 12-month YoY %
Zillow's machine-learning forecast of where home values are heading. Powers Forecast and is a small but meaningful component of Composite Demand.
Metro Sales Count Nowcast
Monthly closed sales per metro. The single best leading indicator for new-owner renovation work. Joined to ZIPs via CBSA membership.
Median Days-to-Pending + % Listings with Price Cut
Composite of how long homes sit AND how often sellers cut price. Both are percent-ranked across all metros, days-to-pending inverted (low days = high pressure), then averaged.
Metro New Construction Sales Count
Monthly closed sales of newly-built homes per metro. The most direct construction-debris signal in this report.
Mean Sale-to-List Ratio · For-Sale Inventory
Market-temperature signals. Sale-to-list above 1.00 = sellers' market; below 0.97 = buyers' market. Inventory measures supply.
Metro New Listings Count
Monthly count of homes coming onto the market per metro. The leading indicator of pre-sale cleanout demand.